We're proud to share that Nuby Australia has been awarded two Mumpower Approved™ seals for 2026: Trusted by Mums and Loved by Mums. Based on feedback from more than 2,300 Australian parents, it's independent recognition that Nuby is a trusted baby brand families rely on every day.
What is Mumpower Approved™?
Mumpower Approved™ is an independent assessment of how Australian mums know, trust, recommend and experience baby and family brands. Between June and July 2026, over 2,300 parents shared their views on Nuby, combining survey ratings with written reviews from mums who have used our baby feeding products, teethers, cups and toys first-hand.
Seals are only awarded when a brand meets strict qualification standards. No paid placements. Just real feedback from real Australian families.
Trusted by Mums: 90% of Parents Trust Nuby
90% of mums who have used or purchased Nuby told us they trust our brand. When you're choosing baby bottles, teething toys or anything that ends up in your little one's mouth, confidence matters. Being recognised as a trusted baby brand in Australia means a lot to our team.
Loved by Mums: 4.21 Star Customer Satisfaction
Nuby received an average satisfaction rating of 4.21 out of 5 stars, with 89% of customers highly satisfied. Even better, 82% said they would choose Nuby again if they had their time over.
Why Australian Parents Choose Nuby
The written reviews told us exactly what parents value most:
Products that make everyday parenting easier. From baby feeding products and sippy cups to teethers and bath time, parents told us Nuby helps with the small daily challenges that add up.
Affordable baby products without compromising on quality. Mums love that Nuby is durable and reliable without stretching the budget.
A range that grows with your child. From newborn bottles to toddler cups and baby bath toys, Nuby supports families through every developmental stage.
Easy to find in store. Being stocked where parents already shop makes Nuby a simple, trusted pick.
What Mums Said About Nuby
"They've been such quality products that have stood the test of time. I'm still using some of the feeding products 3 years later with baby number 2." Renee, QLD
"Nuby products were perfect for supporting my babies through teething and then again for bath time play! I found them well priced and good quality." Cara, NSW
"Both my boys loved their bath toys but the stand out number 1 favourite that went EVERYWHERE with us was the banana teether!" Tiffany, NSW
Listening and Improving
Not every review was glowing, and we're grateful for that too. Parents shared honest feedback on where we can do better, particularly around easier-to-clean designs and the performance of some cups and bottles. We're using that feedback to keep improving our range.
Frequently Asked Questions
What does Mumpower Approved™ mean?
Mumpower Approved™ is an independent Australian assessment that measures how mums trust, recommend and experience a brand. Seals are only awarded to brands that meet strict qualification standards.
Is Nuby a trusted baby brand in Australia?
Yes. In the 2026 Mumpower Approved™ assessment, 90% of mums who have used or purchased Nuby said they trust the brand, earning Nuby the Trusted by Mums seal.
Where can I buy Nuby products in Australia?
Nuby is available online at nuby.com.au and through leading Australian retailers including Chemist Warehouse, Baby Bunting, BIG W and Amazon.
Thank You
To every parent who shared their experience: thank you. These seals belong to you as much as they belong to us.
Whether you're preparing your first bottle, navigating teething or just trying to get through bath time with everyone still smiling, we're here for all of it.
